Nobel Podcast

From SDR to CRO, scaling a new market to €5M ARR, and building a high-performance revenue engine; in this episode of The Nobel Podcast, we sit down with Maaike, Chief Revenue Officer at Leadinfo.
Maaike shares her journey from starting as an SDR to becoming CRO in just 10 years including how she launched and scaled Leadinfo’s German market from scratch with minimal budget, built a partner-driven growth engine, and later transformed the company’s RevOps and go-to-market strategy.What you’ll learn in this episode:
How Maaike built a €5M ARR market in Germany within 2 years
The exact outbound and partner strategies used to generate pipeline without inbound
Key lessons from expanding into Germany (culture, legal, and sales differences)
Why partner ecosystems became the backbone of growth
How to build and scale a RevOps function from zero
The importance of ICP clarity for improving NRR and reducing churn
How AI, automation, and data (HubSpot & Gong) drive better revenue decisions
Practical strategies to increase NRR above 100%
What it takes to step into a CRO role and lead international growth
Don’t forget to subscribe and follow The Nobel Podcast for more conversations with top sales leaders.

In this episode, we talk to Lotte Welten, CEO & Founder of Selection Lab, about her journey from early startup struggles to building a fast-growing SaaS company.
Lotte shares practical lessons on scaling sales, hiring the right people, moving into enterprise deals and creating real momentum. We also discuss the realities of balancing leadership with family life and how AI is shaping the future of recruitment.
Enjoy this brand new episode and stay tuned for more special guests to come!

In this episode of The Nobel Podcast, we sit down with Sohrab Hosseini, founder of Orq.ai and one of the leading voices in the European AI ecosystem.
We discuss how Orq.ai is scaling rapidly, the go-to-market strategies behind its growth, building partnerships that unlock enterprise sales, and why AI is reshaping the future of commercial teams. Sohrab also shares his insights on fundraising, analyst relations, hiring in the age of AI, and what governments can do to foster innovation.
Highlights:
Growing an AI startup from idea to rapid scale
Building enterprise sales motions that work
The role of partnerships in accelerating growth
Why every company needs to become AI-first
Raising a €7.5M seed round
Getting recognized by Gartner as an emerging leader
The future of sales, AI agents, and go-to-market teams
What Europe and the Netherlands must do to stay competitive in AI
Enjoy the episode and don't forget to subscribe for more conversations with founders, sales leaders, and SaaS innovators.

🎙️ From Starter to SaaS Rising Star: Nike Pucci on Building a B2B Brand
In this episode of the Nobel Podcast, we sit down with Nike Pucci, a fast-rising content marketer at Contentoo and SaaS Award nominee, to unpack how she built real impact in just a few years.
From running content and brand with a tiny team to building a podcast and creating campaigns that actually drive leads; this episode is packed with practical insights for anyone in B2B marketing, content, or SaaS.
Key learnings:
How Nike went from entry-level to SaaS Rising Star in under 2 years
What it’s really like managing content & brand in a small team
How to build a strong B2B brand without a big budget
The balance between entertaining vs. educational content
Why “knowing your audience” is everything in content marketing
How Contentoo measures success beyond just KPIs
The role of AI in content (and why it won’t replace creativity)
Why community & in-person events are making a comeback
How to build a podcast from scratch (scrappy style)
The power of personal branding and employee advocacy
Key take away:Great content isn’t just about being funny or going viral—it’s about truly understanding your audience and creating something human, valuable, and memorable.

In this episode of the Nobel Podcast, we sit down with Nicoline Bredt, Senior Partnership Manager at Ingrid, to explore what it really takes to build and scale a successful partnerships function in a fast-growing SaaS company.
Nicoline shares her journey from working with digital agencies to leading both agency and technology partnerships across multiple regions. She dives deep into how to build a partner ecosystem from scratch, why warm introductions outperform cold outreach, and how partnerships can become a powerful growth engine when aligned with sales.
We also discuss:
How to stand out in a crowded partnership landscape
The difference between tech partnerships and agency partnerships
Why ecosystem thinking is key to winning enterprise customers
How to align partnerships with sales teams effectively
Leveraging AI and tools like Notion to scale a small team
The cultural differences of working in an international, remote-first company
Whether you're building a partnerships function, working in SaaS, or looking to scale growth through ecosystems, this episode is packed with practical insights and real-world strategies.
Don’t forget to follow the podcast for more conversations with industry leaders.

In this episode of the Nobel Podcast, we sit down with Jeffrey Roest, Senior Account Manager at Kaseya, to uncover how a recent graduate is already outperforming targets and building a strong foundation for a successful sales career.
Jeffrey shares his journey from starting a recruitment business during his studies to stepping into the world of cybersecurity sales—without even fully knowing what to expect. Within a short time, he has consistently exceeded his targets and proven himself as a rising star in the industry.
In this conversation, we dive into:
Why sales is the ultimate foundation for any career
How Jeffrey hit his quota 6 quarters in a row
The importance of authenticity and trust in sales
Building discipline and structure in your daily routine
Why most graduates underestimate a career in sales
How to choose the right industry for maximum growth
Practical advice for anyone starting out in sales
Whether you're a recent graduate, considering a career in sales, or looking to sharpen your performance, this episode is packed with real, actionable insights.
Follow the Noble Podcast for more conversations with top performers in sales.

In this episode of the Nobel Podcast, we sit down with Koen de Groot, Commercial Director Europe & Partner @WP SEO AI, who helped scale one of Europe’s fastest-growing SaaS companies from zero revenue in a new market to a high-performing sales machine.
We dive deep into the real story behind the growth: starting alone at a kitchen table, making 100+ cold calls a day and building a team that now generates 1000+ SQLs per month.
From this episode you’ll learn:
How they achieved $1M ARR in just 4 months
The exact outbound strategy using cold calling + smart targeting
Why a commission-only sales model worked in the early days
How to build and scale a high-performing BDR & AE team
Their 25-day sales cycle and how they close deals so fast
Hiring strategies that attract and retain top young sales talent
How to transition from individual contributor to sales leader
Whether you're a founder, sales leader, or aspiring SDR/AE, this episode is packed with practical tactics and real-world insights you can apply immediately.

In this episode of the Nobel Podcast, we sit down with Georgi Furnadzhiev, a Rising Star nominee for our upcoming SaaS Awards and co-founder & CEO of Signalbase.
We dive deep into how he went from building a community at Growth Syndicate to launching his own SaaS company, and how signal-based go-to-market strategies are changing the future of sales.
Expect practical insights on:
Building a high-quality community
Turning events into growth engines
Why traditional outreach is failing
How to use signals to close better deals
What it really takes to become a founder
If you're in sales, marketing, or thinking about starting your own company, this episode is packed with actionable ideas.

In this episode of the Nobel Podcast, we speak with Bart, co-founder of Presspage, about 15 years of founder-led sales, scaling to 300+ enterprise clients, and successfully exiting the business.
Bart shares his journey from selling vision in the early days to navigating 6–9 month enterprise procurement cycles with global brands. We explore the reality behind enterprise SaaS sales, why founders struggle to scale commercial teams and the tension between ego and process when transitioning from founder-led to sales-led growth.
Key topics include:
Founder-led sales vs scalable sales processes
Selling into large enterprises and procurement challenges
Building trust and reputation in corporate communications
Why you can’t hire “mini-founders”
Letting go after 15 years and exiting the company
This episode is a must-listen for founders, sales leaders, and anyone building in the enterprise SaaS space.

How Do You Build Revenue-Driving Partnerships at Scale?
In this episode of The Nobel Podcast, we sit down with Bart Hendriksz, Lead of Technology Partnerships at Mollie, one of Europe’s fastest-growing payment service providers.
Bart shares behind-the-scenes insights on building and scaling partnership teams across Europe; from turning early-stage chaos into structured, revenue-generating operations to navigating the complexity of payments within a partner-led ecosystem.
Whether you’re working in sales, partnerships, or scaling a SaaS company, this conversation offers a practical look at how high-performing partnership organizations really operate.
⭐ Top 3 Takeaways from This Episode
1. Partnerships Only Work When They Drive Real RevenuePartnerships aren’t a “nice to have”; they’re a revenue engine.Bart explains how his team owns revenue targets, delivers qualified leads to direct sales, and actively co-sells with partners to create mutual, measurable commercial impact.
2. Enablement Is the Most Overlooked Growth LeverComplex products like payments can’t be resold without deep enablement.From structured onboarding and training to FAQs, joint meetings, and continuous support, Bart shares how treating partner sales teams like internal hires is key to long-term success.
3. Hire Mentality Over ExperienceIn a distributed partnerships team, mindset beats domain knowledge.“Payment expertise can be learned; mentality cannot.” Bart looks for proactive, ownership-driven people who thrive in autonomous, remote environments and take initiative by default.
Tune in to learn how Mollie builds scalable, high-impact partnerships and what it truly takes to make a partner ecosystem drive growth.